Mailshots and direct marketing are channel-agnostic forms of advertising that allow businesses and non-profit organisations to communicate straight to the customer, with advertising techniques that can include database marketing, flyers, catalogue distribution, promotional letters, response-generating newspaper/magazine advertisements and outdoor advertising. It is also referred to as Direct Response Advertising.
We offer a complete mailshot service, this includes (but is not limited to):
- Entering information into a client database (if you do not already have an existing database we will create one for you).
- Setting up of mail merge letter or leaflet - standard or bespoke template options
- Scanning and importing of signature(s) if required
- Merging and laser printing of letters and leaflets - small and large quantities
- Folding, filling, sealing and stamping of envelopes
- Despatching mailshot
A well-executed mailshot or marketing campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action.